Google Report on Affiliate Programs Gone Bad!

Google recently released a report called “Ad Injection at Scale: Assessing Deceptive Advertisement Modifications” which was conducted by researchers from several US universities in order to capture the scale and details of the ad injection problem many websites face today.

They conducted some live testing of sites and of course data from Google searches.  Some of the abstract here;

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Retargeting for Australian Business Market Leaders

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With so much opportunity out there in cyberspace – a truly global marketplace – as you would expect there comes the immense competition from other marketers and businesses.

It is therefore increasingly important to utilise sophisticated online marketing techniques like Affiliate Marketing, Search Engine Optimisation and Pay-Per-Click which have all been popularised and shown to be viable methods of achieving ROI – but what else can you turn to?

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