PRESS RELEASE: FoodWorks Steps Up Their Game with State-of-the-art eCommerce Store


PRESS RELEASE: FoodWorks Steps Up Their Game with State-of-the-art e-commerce Store

February 2015

Popular Marrickville-based supermarket Banana Joe’s FoodWorks has contracted advertising, media and technology agency Mind Carnival to launch its new e-commerce store and nationwide delivery service, providing customers from all over Australia with quick, easy access to a their wide selection of fresh, certified organic foods, along with over 15,000 grocery and product lines.
In addition to designing and building FoodWorks’ multi-functional e-commerce platform, Mind Carnival has developed a robust ERP (enterprise resource planning) system to manage everything from internal accounting systems and logistics to production and inventory.

This advanced infrastructure allows for automatic integration of the supermarket’s thousands of product lines into its online portal, complete with hi-res photos, descriptions, updated pricing, savings calculators, customised wish lists, and ‘fast checkout’ options.

The innovative system has also enhanced the FoodWorks’ delivery service, which allows customers to order personalised delivery of the supermarket’s fresh food items to the entire Sydney metro region, with their other grocery products available for delivery nationwide.

Mind Carnival’s campaign also reinforces the Supermarket’s focus on an environmentally friendly business practices, including its use of grocery bags made with the environment in mind, without the use of plastic.

Mind Carnival is a Sydney-based agency specialising in programmatic media buying, big data and analytics. For more information, visit

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