The Global Threat of Increasing Bots in Media


Are brands wasting billions of advertising dollars on bot traffic globally? 

Research group Solve Media says ‘yes’, with estimates that about $4.6 billion of the $11 billion spent by retailers on digital advertising last year was wasted on bot traffic fraud. It’s further estimated that a total of $6.3 billion was spent on fraudulent traffic overall in 2014, with video advertising taking the hardest hit.

What Are ‘Bots’ Exactly?

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