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Addressing the Ethics of Big Data: Is Your Board Ready?

                                                                                                                                                                                                                                                                                (image courtesy of IBM Big Data Hub)

“Big Data” is a promising new trend that can help organisations streamline operations, predict trends, and personalise services. But with more data being collected than ever, thorny privacy and accessibility issues are coming to the forefront. Society is beginning to demand accountability from organisations, putting boards in the powerful position of being able to set boundaries and dictate future policy around this tool. Read more

Media Event Summary

Below Holly Raiche talks about Metadata, it’s definition and uses in society.
She then moves onto a case study of a lawsuit action by an individual to claim his metadata from Telstra.

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GRANT MCAVANEY TALKS ON THE AFFECT THAT THE INTERNET AND TECHNOLOGY HAS HAD ON THE WAY PEOPLE COMMUNICATE AND COLLECT INFORMATION

Grant talks about some of the practical difficulties that the internet poses for the traditional law of defamation. Grant also looks at the way individuals may break the law – inadvertently or otherwise – when the record audio and vision of devices as small and as common as their mobile phones.

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SEE SOME SLIDES FROM HOLLY & GRANT’S TALKS.

SEE SOME OF THE PRESENTATION HERE

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Grant presentation

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JAMES DIAMOND FROM INTEGRAL AD SCIENCE

James talks about the benefits online platforms have provided to individuals and society.  He explains the need for someone to pay for

these products we have free use of.  Further to this, programmatic media buying processes now allow more relevancy and less advertising

‘clutter’ existing in other mediums.

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How to stop Ad Injection

A recent report from Google covered  “a detailed investigation into the negative impact of ad injection and the ecosystem that supports it. We found that ad injection has entrenched itself as a crossbrowser monetization platform impacting more than 5% of unique daily IP addresses accessing Google—tens of millions of users around the globe.

Injected ads arrive on a client’s machine through multiple unwanted and malicious vectors, with our measurements identifying 50,870 Chrome extensions and 34,407 Windows binaries, 38% and 17% of which are explicitly malicious.

Read more

Google Report on Affiliate Programs Gone Bad!

Google recently released a report called “Ad Injection at Scale: Assessing Deceptive Advertisement Modifications” which was conducted by researchers from several US universities in order to capture the scale and details of the ad injection problem many websites face today.

They conducted some live testing of sites and of course data from Google searches.  Some of the abstract here;

Read more

EVENT 4th June: What we can & can’t say online & It doesn’t matter what you say, we’ll find you

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Learn from top executives from ABC Network, ACCAN & Integral Ad Science!  

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Here is the agenda – you won’t want to miss this:

Eventbrite - WHAT WE CAN & CAN’T SAY ONLINE & IT DOESN’T MATTER WHAT YOU SAY, WE’LL FIND YOU. 3 Big Speakers!

1. Grant McAvaney, Senior Lawyer, ABC Network – The Rise of the Machines: Regulating Speech and Communications in the Age of the Internet…(And Fancy Mobile Phones)

2. Holly Raiche, Chair ISOC, Dep Chair ACCAN, Cyberspace Law & Policy – It doesn’t matter what you say, we’ll find you

3. James Diamond, MD Integral Ad Science  – Bots & Botnets, the dark side of the Internet- what is it?
Read more

7 Important Key Steps Australian Financial Planners Must Take In Order to Grow Their Business & 3 Common Mistakes to Avoid

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Picture courtesy of Sydney Morning Herald – Financial Planner Spins a Social Media Web….

Is business growth for financial planners hard to come by? Without well-thought out strategies in place to solidify market presence and relevance, the challenge can prove to be enormous. Game-changing consumer trends and rule-defying consumer behavior characterize the present market dynamics – and increasingly demand financial planners to keep up.

As provider-consumer dynamics are changing, the core idea is for financial advisers to go where the clients are. Here are some ideas to make this happen:

Read more

The Global Threat of Increasing Bots in Media

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Are brands wasting billions of advertising dollars on bot traffic globally? 

Research group Solve Media says ‘yes’, with estimates that about $4.6 billion of the $11 billion spent by retailers on digital advertising last year was wasted on bot traffic fraud. It’s further estimated that a total of $6.3 billion was spent on fraudulent traffic overall in 2014, with video advertising taking the hardest hit.

What Are ‘Bots’ Exactly?

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PRESS RELEASE: ipac WA Breaks Down Barriers with Powerful Media Campaign

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March 2015

Press Release:  ipac WA Breaks Down Barriers with Powerful Media Campaign

ipac WA’s latest media campaign, organised by digital creative agency Mind Carnival, aims to show consumers exactly what sets them apart from other financial planning firms.

Mind Carnival’s multi-faceted creative strategy combines the launch of an all-new website for the financial company along with a series of compelling videos and media buys in the Perth Metro area – the Read more

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