Big Data Specialists, Media Buying And Analysis, Advertising And Design, Websites

WE LOVE TO CREATE

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What We Do

We are a multi-channel digital creative agency comprising of a small high caliber team of experts in Big Data, Analysis and Strategy, Advertising and Design and Interweb Optimisation. Our tools, our methodologies and costings are completely transparent.

Creative

  • Advertising
  • Content and Communications
  • e-Commerce Solutions and Strategy
  • Graphic and Digital Design
  • Website Development
  • Tv Commercial and Video Production

Media & Technology

  • Big Data Analysis
  • Data Tracking and Optimisation
  • Transparent Programmatic Media Buying
  • Search Engine Optimisation
  • Landing Page Testing
  • Mobile and email Marketing


We expect our success to come with the success of our client.
This in essence is our business plan.


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Glasslab Performance Media

Glasslab is an exclusive and innovative Mind Carnival propriety tool that offers clients a way of tracking every channel to conversion points turning Big Data into bite size pieces for clear and accurate analysis.

Glasslab’s advanced technologies and methodology greatly increases ‘Cost per Lead’ and Cost per Acquisition’ value for clients regardless of source/s or volume of information harvested.

Glasslab lets you consolidate all your media statistics into one dashboard and lets you see and measure which channel or campaign is converting.

Glasslab is designed to compliment and support our excellent Programmatic Trading Desk and is proven to increase conversion Rates at lower cost per Acquisition.

GLASSLAB MAKES SENSE OF BIG DATA OVERLOAD

GlassLab - Traffic Jam

Performance Media Optimisation

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Mind Carnival offers High Performance Tracking and On-site Analysis using cutting edge technologies – with complete transparency.

We are in the business of Increasing and Converting Acquisitions as well as Lowering the cost of those Acquisitions for our clients

TUNE U.S.A. – OUR BIG BROTHER

big-brother

Our association with TUNE, Seattle, U.S.A. is your ‘unfair advantage’.

A top 10 company in Mobile Advertising, TUNE is a global leader in Performance Media Analytics with over 200 staff with seven offices in five countries.

Importantly, our close relationship with TUNE gives us access to ‘Has Offers’ – a brilliant Analytics Platform that allows businesses around the world to track and manage their own Mobile and Performance Marketing. Our relationship with TUNE not only gives us invaluable current knowledge, it lets us offer our clients a proven global low cost cutting edge business tool.

Recent Work – Case Studies

Clive Mills and Associates

Clive Mills and Associates

Clive Mills and Associates is a highly regarded and highly experienced Sydney legal firm specialising in Family Law, Property and Commercial Law.


  • Website Development / Functionality
  • Search Engine Optimisation (12 keywords in top search results).
  • Social Media Profile
  • Corporate Video Production
Gerard Malouf And Partners

Gerard Malouf And Partners

Gerard Malouf and Partners are leading Compensation Lawyers with 21 offices across Sydney and Wollongong and Newcastle.


  • 2 x Website Designs and Development
  • Website Copywriting
  • Article Copywriting
  • Search Engine Optimisation (12 keywords in top search results)
  • Google Adword Campaigns
  • Advertising Concept Development
  • Display and Banner Advertisements
  • Logo Design Upgrade
Slabs by Design

Slabs by Design

Slabs by Design is a unique Interior Design company offering highly sought after interior and exterior concrete furniture.


  • Website Design and Development
ipac Western Australia

ipac Western Australia

From starting in a small room, IPAC have grown into one of Australia’s largest specialist financial advisory firms, now a wholly owned subsidiary of the AMP Group.


  • Website Development and Design
  • Blog Design and Development
  • Advertising Concept Development
  • Banner Advertisement Designs
  • Landing Page Design & Development
  • 3 x Video Production
  • Photography
  • Search Engine Optimisation (ranked 5 major keywords in searchengines in two months).
  • YouTube Marketing (ranked 3 videos in top positions in under 3 months).
  • Programmatic Media Buying (display advertising and retargeting campaign).
  • Facebook ‘Lookalikes’ Campaign
Banana Joe’s Foodworks

Banana Joe’s Foodworks

Amazingly, Banana Joe’s Foodworks is one of Sydney’s busiest supermarkets offering customers literally ‘Everything You Need’ from a one-stop-shop supermarket that home delivers all over Australia.


  • E-commerce supermarket Store Design
  • E-Commerce Website Development
  • ERP Software Development
  • ERP Implementation
  • Integrated In-House Systems
  • Customer Delivery Functionality Design
D-BIT

D-BIT

D-BIT provides companies of all sizes with Integrated Payroll and Asset Management Sofware including Contract Billing Software and provides additional Consulting Services.


  • Website Development Functionality
  • Search Engine Optimisation
  • LinkedIn Campaign
  • Google Adwords Campaign
  • Blog Design & development
V Burger Bar

V Burger Bar

V Burger Bar believed their Gourmet Burgers were the best in town. All they had to do was to get people to try one – just once!


  • Landing Page Design & Development
  • Electronic Direct Mail Designs
  • Email Campaigns
  • Display Advertising
  • Banner Advertisement Designs
  • Facebook Campaigns
  • Twitter Campaigns
  • Foursquare Campaigns
  • Pinterest Campaigns
  • Search Engine Optimisation
Gateways

Gateways

Gateway is unique and innovative home and commercial removals company offering both consumers, existing removal companies and contractors services using its website portal.


  • Website Design and Development of complex 3 x Tier multi-layer CMS System
  • Branding and Logo Development
Aussie Outback

Aussie Outback

Situated on the Granite Belt in southern Queensland, Aussie Outback Souvenirs provides a unique range of interesting artifacts and prints to museums, wholesalers and retailers.


  • Design and development of website
  • e-Commerce store

ABOUT US

Mind Carnival is responsible for the advertising of a wide variety of service and retail businesses.

Our Multi Channel Network Dynamic Trading Arm provides advertisers with access to high value consumers across digital networks, social networks, search networks, broadcast and mobile.

We offer optimum campaign results for clients by providing high value customers with unmatched quality content using multiple platforms and the latest technology.

Mind Carnival is a team of high level senior professionals and innovative affiliate company’s

Mind Carnival is a Professional Member of :

143669902961180AIMIA – Australian Interactive Media Industry Association

 

143669940333353ISOC – The Internet Socitey

Research

Karyn Krawford

Karyn Krawford – Managing Director.

After twenty years working in some of the largest muli-national corporations and media companies, Karyn founded Mind Carnival to enjoy the independence, challenges and rewards of running her own business.

With her knowledge and experience in emerging media technologies, and in particular, her extensive research in the field of Cyber Psychology, Karyn is an ‘in-demand’ industry speaker and commentator.

See below for Karyn’s research work

Media

1. Radio interview – anonymity and trolls online  
2. ABC National Radio – anonymity and trolls online  

Interviews

1. Youth Studies Australia – Department of Education, Employment & Workplace Relations.
How empathy can be affected by the use of digital technologies and cyber bullying  VIEW

2. NSW Mental Health Magazine – media psychology  VIEW

3. Reportage – cyber relationships and social media  VIEW

4. News.com.au – Technology section – problematic behavior online & effects on mental health  VIEW

5. Sydney Morning Herald – Technology section – behavioral problems online  VIEW

Articles

1. Addressing the Ethics of Big Data: Is Your Board Ready?  VIEW

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